Never Have I Taken A Commercial This Serious

Hullo! It is almost that time of the year again: holiday. Yeayyy! I have been trying to retain ideas on my mind until next Wednesday (the day I finish this semester) so that I can focus on my final exam, but oh well, I guess I can’t hold it anymore and I guess this piece won’t really bother my exam prep. So here it goes!

Around three weeks ago, 50s-90s musics were on my YouTube’s top suggestion list since I often played Sinatra’s while writing my almost-100-folio-pages assignment. If I’m not mistaken, before the never ending music suggestion list played Bob Dylan’s Mr. Tambourine Man, a disturbing short silence followed by a traditional Javanese rhythm came along out of nowhere.  I minimized my Word and checked my YouTube tab to find a commercial made by Blue Band Indonesia (a prominent margarine brand under the flag of Unilever) which featured my hometown, Yogyakarta. It turned out that the commercial was a web-serial with the duration of 12 minute-ish. I somehow didn’t want to click that Skip Ad button on the bottom right side, and so I watched it for the next 12 minutes.

The serial is titled Cerita Nada and it tells the story of a nuclear metropolitan family who returned to Yogyakarta to celebrate Ramadhan with relatives. It only has three episodes which is released once in a week, and I have been following that serial until today, the day it ended (I guess). I’m not going to talk too much about the plot, you can just watch it down below:

(make sure you’ve watched the episodes down below before moving on to my next paragraph as I will reveal more spoilers and pop the magic!)

As a matter of fact, compared to Tropicana Slim’s Sore which came out around a year ago, this serial is not highly buzzed among Indonesians. Although Blue Band is more widely used among Indonesians than Tropicana Slim’s Stevia Sugar (the product introduced on Sore), it’s not too surprising that Sore went more viral than Cerita Nada. Why? I guess Tropicana Slim understands the basic recipe for Indonesians better than Blue Band: love story and settings abroad.

(a peek on Sore)

Besides that, if we compare both serials, Sore seems to be crafted more artistically than Cerita Nada. Sore has a unique plot, a great choice of original soundtracks and artists (Adhitia Sofyan and Kunto Aji), and an uncommon way of promoting its product (they rarely put Stevia in its frames). Adhitia Sofyan’s Forget Jakarta on the beginning of the first episode is enough to light people’s curiosity and capture their attention for the next 12 minutes. Meanwhile, Cerita Nada is simply not that unique. Plus, the way each character interacts with others seems too unnatural. In my honest opinion, it is harder to enjoy Cerita Nada because some parts are too soap opera-ish.

HOWEVER, I highly appreciate the writer of Cerita Nada for the moral values it contains. I praise anyone who made the story for bringing up Indonesia’s latest national problem: the lack of attention towards surrounding due to gadget use. I’ve experienced it myself (being ignored for gadget and being chosen second after other people), and believe me, Key (the child in the story) and Nada (the mom, the wife) perfectly resembles what I feel. This is a problem most people have, but too scared to speak about since it is often being done by parents, older people, whom we must respect. I really hope that more people will watch this because I believe this serial can speak what we aren’t brave enough to speak about.

Another thing that I like from this serial is that it implies the idea of the importance of food as a fuel for love. Yep, this sounds cheesy too in my ears, but believe me, we really are what we eat. Back when I was a kid, my grandma (who happens to be the greatest home cook I’ve ever known ’till now) told me that “Love springs from the stomach”. She told me that the reason why she always fed her family with her own cooking is because homemade foods also contains love other than those physiologically-important nutrients. It sounds cheesy, but she’s right. You can feel the difference between restaurant’s food and your mom-made or your grandma-made food; those mom-made or grandma-made food feels like home. And here, on the series, most of their problems are solved by cookies. It seems unrealistic though, but hey, good food can lead to a good conversation–or so they say: good food, good mood.

So, bottom line, thank you Blue Band and Tropicana Slim for pioneering creative audiovisuals to promote health (and your product, of course). I truly enjoy the storytelling, and I really hope that someday in the near future our TV channels will be filled with quality contents like these.

Arrivederci, peeps! Until next week (I guess, ehehe).